There are over two million available apps in the App Store for Apple and Android users. Since the market place is crowded, it is important for you to develop a sold marketing plan for your mobile app before and after its launch. Here are 12 marketing tips that can help you earn more money from your mobile app.
1. Contact the Press
Pitch story ideas to popular bloggers, journalists, and writers about your mobile app. Journalists are always looking for stories, especially if you can connect it with a current news story or subject.
2. Create a Website or Landing Page
Make a website or landing page that describes your mobile app and how it provides value. You can also collect visitor’s email address and contact them later with updates about your app.
3. Leverage Popular Social Media Platforms
Does your target audience use social media? If so, which platforms do they use the most? After you do research and understand where you can find them online, join those platforms and create informative and engaging content. Share content that will appeal to your target audience and fits your brand. If you have a marketing budget you can also purchase ads. Your app can receive significantly more downloads when you build up an audience using social media platforms.
Do you really want to create a buzz around your mobile app? You can start your own podcast or advertise on a popular one. Try to work with a podcast that targets your specific niche.
5. Guest Blogging
Guest blogging is another way to market your mobile app. Contact bloggers who cater to a similar audience and offer to write a guest post for free in exchange for a link to the app in your author’s bio. Whenever someone reads your content they can immediately find and download your app.
6. Public Speaking
Do you enjoy public speaking? Contact different organizations and ask if you can speak about an interesting topic at an upcoming event. Public speaking is a great way to establish yourself as an authority figure and provide free advertising for your mobile app.
7. Write a Blog
Another marketing strategy is to add a blog to your current website. Write about topics that would appeal to your target audience.
8. Make Promotional Videos
Create a promotional video explaining why you created the mobile app. You can also demonstrate how the app works in a video. You can upload the video to your website or post them on YouTube and other video platforms.
9. Facebook Group
Ask if you can promote your app on a popular Facebook group that caters to your target audience. You can also decide to make your own Facebook page and group for the app.
10. App Review Websites
Another great way to generate buzz about your app is to get added to an app review website. This can bring in lots of traffic, especially if your app gets a favorable review and people trust the website’s content.
11. Connect the Mobile App with Social Media
Try and make it easy for users to share about your app online. If you haven’t already, integrate social media into your app so users can quickly share information about your app with their friends and loved ones. The easier you make it for them to share on Pinterest, Snapchat, and other platforms, the more you can get the word out about your app.
12. Have a Promotional Contest or Giveaway
Have a contest or giveaway to generate publicity about your app. Ask users to tweet, make a Facebook post, or send a Snapchat video to their followers for some swag or another gift.