Earlier in the year Apple CEO Tim Cook told shareholders that the AppleTV was no longer a ‘hobby’ for Apple after having sold over 28 million units (cumulatively) since its launch in 2007.
Steve Jobs famous musings to biographer Walter Isaacson about TV sparked widespread rumours at the time of an integrated Apple TV set
“I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synched with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.”
Now a new report from Analyst Ming-Chi Kuo of KGI Securities claims Apple is preparing to release a new version of Apple TV in 2014 that will feature a new interface and include an App Store. If true the inclusion of an App Store could spark another gold rush for app and game developers keen to capitalise on the new platform, and finally realise Jobs’ dream of a truly integrated apple TV.
It raises a lot of interesting development questions – will the Apple TV apps run iOS8 like other iOS devices? Will they port easily from iPhone (landscape) to Apple TV? Will you have to have an iOS device to use them or will the remote work? Does the same interface work for an app on an 18inch TV compared to a 60 inch TV?